Every ingredient, and exactly why it's in there

Nigella sativa — carried by thymoquinone, its signature compound.

Best for: Shoppers seeking broad immune, skin and anti-inflammatory support.

• Thymoquinone — The key antioxidant and anti-inflammatory compound in black seed.
• Immune balance — Supports overall immune system function rather than simply stimulating it.
• Traditional use — Long used to support skin conditions and clearer-looking skin.
• Blood sugar support — Studied for its role in healthy blood sugar regulation.

A freshwater algae with a cell wall that binds to heavy metals.

Best for: Shoppers interested in gentle, everyday detox support.

• Binding capacity — Its tough cell wall is the reason chlorella is studied for binding to heavy metals.
• Nutrient density — Carries chlorophyll, iron, magnesium and B vitamins in a single whole food.
• Digestive support — Traditionally used to support regularity and healthy gut bacteria.

The green pigment that gives plants their colour — and Alkaline Me its depth.

Best for: Anyone eating a diet heavy on processed food and light on greens.

• Alkalising — Chlorophyll-rich foods are traditionally used to help balance a heavily acidic, processed diet.
• Antioxidant support — Contributes to the body's everyday defence against oxidative stress.
• Freshness — Long used as a natural internal deodoriser — one of its oldest folk uses.

The 'miracle tree' leaf — one of the most nutrient-dense greens on earth.

Best for: Shoppers wanting steady, food-based energy rather than stimulants.

• Vitamin-rich — A natural source of vitamins A, C and E alongside calcium and potassium.
• Plant protein — Contains all nine essential amino acids, unusual for a leafy green.
• Everyday vitality — Traditionally used across Africa and South Asia to support energy and endurance.
• Anti-inflammatory compounds — Rich in isothiocyanates, studied for their role in calming inflammation.

The wildcrafted Jamaican foundation of every jar we make.

Best for: Everyone — this is the base every other ingredient is folded into.

• Mineral-dense — Naturally rich across a wide range of essential minerals, absorbed straight from clean seawater.
• Thyroid & metabolic support — Its natural iodine content is the reason sea moss has long been valued for metabolic function.
• Gut & digestive support — The gel-like mucilage that makes sea moss set is also what makes it soothing to the digestive tract.
• Caribbean heritage — Used across generations of Caribbean households long before it was a wellness trend.

A blue-green algae that is roughly 60% complete plant protein by weight.

Best for: Active customers and anyone building a plant-forward diet.

• Complete protein — Provides all essential amino acids in a highly digestible form.
• Iron & B vitamins — Supports oxygen transport and the conversion of food into usable energy.
• Phycocyanin — The pigment behind its blue-green colour, studied for antioxidant activity.

Among the highest antioxidant levels measured in any fruit.

Best for: Superfood shoppers and antioxidant-focused customers.

• Anthocyanins — The deep purple pigment responsible for acai's antioxidant reputation.
• Healthy fats — Unusual for a berry, and helpful for absorbing fat-soluble nutrients.
• Fibre — Supports digestion and a healthy gut environment.
• Established superfruit — Strong existing recognition — most customers already know why they want it.

A natural nitrate source, long used before physical effort.

Best for: Active customers and heart-health-focused shoppers.

• Natural nitrates — Converted by the body into nitric oxide, which supports healthy blood flow.
• Folate — Supports cell function and the metabolism that turns food into energy.
• Fibre — Contributes to digestive health and regularity.
• Stamina support — Commonly taken ahead of physical activity for exactly this reason.

Nature's electrolyte drink, in fruit form.

Best for: Active and fitness-minded customers seeking natural hydration.

• Potassium & manganese — Natural electrolyte replenishment after heat or exertion.
• MCTs — Medium-chain triglycerides, used by the body for quick, clean energy.
• Digestive comfort — Traditionally used across the Caribbean to settle an unhappy gut.
• Naturally hydrating — Supports healthy fluid balance.

High water content, and the gentlest daily hydration there is.

Best for: Anyone who struggles to drink enough water, and hot-climate hydration.

• Around 95% water — Hydration that arrives with minerals attached rather than on its own.
• Silica — A trace mineral connective tissue, skin and hair all draw on.
• Very low sugar — Adds body to a blend without adding sweetness.
• Cooling — Traditionally taken in heat, and it earns the reputation.

A light, low-calorie fruit carrying prebiotic fibre.

Best for: Trend-forward shoppers wanting an everyday, easy-going option.

• Vitamin C — A light, easy source of everyday immune support.
• Prebiotic fibre — Feeds the healthy bacteria already living in your gut.
• Low calorie — Nutrient-dense without being heavy.
• Visual standout — The vivid colour that makes the Beets and Berry Me jar what it is.

The bright citrus lift that makes a warming blend easy to drink.

Best for: Anyone who wants vitamin C and a cleaner finish on a spiced blend.

• Vitamin C — A dependable everyday source, supporting immunity and collagen formation.
• Citrus flavonoids — Antioxidant compounds long associated with circulation and vessel health.
• Digestive lift — Traditionally taken warm in the morning to wake the digestive system up.
• Balances the blend — Cuts the earthiness of turmeric and ginger so the jar stays drinkable.

The friendliest way into sea moss — and a full day of vitamin C.

Best for: Health-conscious households wanting a kid-friendly entry point.

• Vitamin A — Supports eye health and skin renewal.
• Vitamin C — A full day's worth in a single serving.
• Beta-carotene — An antioxidant that helps the body handle oxidative stress.
• Natural sweetness — Satisfies a sweet craving with no added sugar anywhere in the jar.

Gentle enough for every day, with more vitamin C than an orange.

Best for: Digestive-health shoppers wanting something mild and daily.

• Papain — A digestive enzyme that eases the breakdown of protein.
• Vitamin C — Often higher per serving than an orange.
• Skin support — Its antioxidant profile is why papaya turns up in skincare as often as smoothies.
• Gentle on the stomach — One of the mildest fruits you can take daily.

Carries bromelain, one of nature's best-known digestive enzymes.

Best for: Gut-health shoppers and recovery-focused customers.

• Bromelain — A natural enzyme that helps the body break protein down.
• Vitamin C & manganese — Supports immunity and healthy metabolism together.
• Anti-bloating support — Traditionally used to ease digestive discomfort after a heavy meal.
• Post-activity recovery — Commonly taken after exercise or hard physical work.

A Caribbean favourite you won't find in most wellness brands.

Best for: Caribbean-heritage shoppers seeking something authentic and less common.

• Vitamin C — A single fruit can provide well over a full day's recommended amount.
• Potassium & magnesium — Supports healthy blood pressure and muscle function.
• Fibre — Supports digestion and gut health.
• A real differentiator — A distinctive tropical fruit most wellness brands simply don't carry.

Over 90% water, and the best natural source of citrulline there is.

Best for: Rehydration after heat or exercise.

• Citrulline — An amino acid the body converts to arginine, which supports blood flow.
• Over 90% water — Deep hydration, with potassium and magnesium carried along with it.
• Lycopene — The red pigment, and a well-studied antioxidant.
• Vitamins A & C — Both in useful amounts for skin and immune function.

Among the richest antioxidant sources of any berry, and a traditional eye tonic.

Best for: Shoppers focused on eye health and antioxidant support.

• Anthocyanins — Among the richest antioxidant sources of any berry.
• Traditional use — Long valued for supporting eye and vision health.
• Circulatory support — Supports healthy blood flow.
• Mood & cognitive support — Early research suggests benefits for mood and mental clarity.

The berry most associated with memory and focus, and deservedly so.

Best for: Brain-health and heart-health-focused shoppers.

• Anthocyanins — One of the highest antioxidant levels of any common fruit.
• Vitamin C & K — Supports immune function and bone health.
• Fibre — Supports gut and digestive health.
• Cognitive support — Widely recognised for supporting memory and focus.

The most recognised immune-support berry on the shelf, and the oldest.

Best for: Immune-focused shoppers, especially through cold and flu season.

• Vitamin C & flavonoids — A well-established combination for supporting normal immune function.
• Antioxidants — Studied for anti-inflammatory and antiviral properties.
• Traditional use — Used for centuries in herbal immune preparations across Europe and the Caribbean.
• Seasonal staple — The berry most people already reach for when the weather turns.

Antioxidant-dense, and used for eye and immune support for centuries.

Best for: Eye health, immune support and everyday antioxidant load.

• Zeaxanthin — A carotenoid that concentrates in the retina — the reason for the eye reputation.
• Polysaccharides — The compounds behind its long use as an immune tonic.
• Complete protein — Unusual for a berry — it carries all the essential amino acids.
• Iron and vitamin C together — The pairing that helps the iron actually get absorbed.

A traditional heart tonic, and one of the better-studied ones.

Best for: Circulation and long-term heart support.

• Oligomeric procyanidins — Flavonoids associated with vessel tone and healthy blood flow.
• Traditional heart tonic — Used in European and Chinese herbal practice for the same purpose for centuries.
• Antioxidant — Deeply pigmented, and the pigment is the active part.
• Gentle — Slow-acting rather than stimulating — a daily herb, not an acute one.

Good to know: If you take medication for blood pressure or a heart condition, check with your doctor before adding hawthorn.

One of the highest-fibre, lowest-glycemic fruits you can eat.

Best for: Blood-sugar-conscious shoppers and everyday antioxidant seekers.

• Fibre — One of the highest fibre contents of any common fruit.
• Vitamin C & manganese — Supports immunity and healthy skin.
• Ellagic acid & anthocyanins — Antioxidant compounds that help fight oxidative stress.
• Low glycemic — A lower-sugar fruit option.

An adaptogen prized for liver support and plain resilience.

Best for: Stress, stamina and liver support.

• Lignans — The compounds behind its long-standing reputation for liver support.
• Adaptogen — Helps the body hold its line under sustained stress rather than spiking energy.
• The five-flavour berry — Sweet, sour, salty, bitter and pungent all at once — the name is literal.
• Endurance — Traditionally taken for physical and mental stamina over long stretches.

A full day's vitamin C in a single serving, and universally loved.

Best for: Broad, universal appeal — skin and immune-focused customers.

• Vitamin C — One serving can meet a full day's recommended amount.
• Manganese — Supports bone health and blood sugar regulation.
• Ellagic acid & flavonoids — Antioxidant compounds linked to heart health.

An adaptogen — it helps the body hold its line under pressure.

Best for: Stress-management, sleep and focus-focused shoppers.

• Adaptogen — May help the body manage and regulate stress hormones such as cortisol.
• Sleep support — Associated with improved sleep quality and easier relaxation.
• Cognitive support — Studied for potential benefits to focus and brain function.
• Athletic recovery — Linked in some studies to improved strength and recovery.

Not for flavour — it is what makes the turmeric work.

Best for: Anyone taking turmeric who wants their body to actually use it.

• Piperine — Dramatically increases how much curcumin the body can absorb — which is why the two are always paired.
• Digestive stimulation — Traditionally used to encourage healthy digestive secretions.
• Antioxidant activity — Carries its own antioxidant compounds alongside its absorption role.

The most widely tolerated calming herb there is.

Best for: Shoppers seeking gentle relaxation and sleep support.

• Apigenin — A compound linked to relaxation and improved sleep quality.
• Traditional use — Long used to soothe digestive discomfort as well as nerves.
• Anti-inflammatory & antioxidant — Supports overall wellness alongside its calming reputation.
• Gentle, everyday use — One of the most widely tolerated calming herbs available.

Warming, faintly sweet, and one of the most antioxidant-dense spices measured.

Best for: Blood-sugar-conscious shoppers who want warmth without sugar.

• Blood sugar support — One of the most researched spices for supporting healthy blood sugar levels.
• Antioxidant density — Consistently ranks among the highest-scoring spices for antioxidant capacity.
• Natural sweetness — Adds perceived sweetness to the Golden Me jar without a gram of added sugar.

One of the highest-scoring spices on earth for antioxidant capacity.

Best for: Shoppers seeking oral health, digestive and antioxidant support.

• Eugenol — A potent antioxidant compound and the source of clove's distinctive warmth.
• Traditional use — Long used to ease tooth and gum discomfort — the original dental remedy.
• Blood sugar support — Early research suggests a role in healthy blood sugar regulation.
• Antimicrobial properties — Traditionally valued for its natural antibacterial qualities.

The classic liver tonic, and far more nutritious than its reputation suggests.

Best for: Shoppers interested in liver support and gentle everyday detox.

• Nutrient-dense — A strong natural source of vitamins A, C and K.
• Traditional liver tonic — Long used to support liver and digestive function.
• Natural diuretic — Supports the body's gentle detox processes.
• Rich in antioxidants — Contributes to overall cellular protection.

The oldest remedy there is for an unhappy stomach.

Best for: Shoppers seeking digestive comfort and warming everyday support.

• Gingerol — The compound behind ginger's anti-inflammatory and antioxidant activity.
• Digestive support — Eases nausea, bloating and general digestive discomfort.
• Blood sugar support — Studies link regular ginger intake to healthier blood sugar levels.
• Traditional use — A long-standing household remedy through cold and flu season.

Tart, deep red, and one of the best-studied herbs for blood pressure.

Best for: Heart-health and antioxidant-focused shoppers.

• Antioxidants & vitamin C — Supports overall cellular protection.
• Traditional use — Long used to support healthy blood pressure.
• Metabolic support — Studied for benefits to healthy blood sugar and lipid levels.

Good to know: Not recommended during pregnancy — its blood-pressure-lowering effect warrants caution for that group.

Calm in plant form — and gentler on digestion than most people expect.

Best for: Shoppers seeking calm, better sleep and stress relief.

• Calming aromatic compounds — Support relaxation and ease physical tension.
• Traditional use — Long used to ease anxiety and promote restful sleep.
• Antioxidant & anti-inflammatory — Contributes to overall wellness support.
• Digestive comfort — May help ease occasional bloating and indigestion.

A calming member of the mint family, often paired with valerian.

Best for: Shoppers seeking calm, better sleep and digestive ease.

• Calming properties — Traditionally used to ease stress and occasional anxiety.
• Sleep support — Often paired with valerian to support restful sleep.
• Digestive comfort — May help relieve bloating and indigestion.
• Mood & focus — Early research suggests support for memory and mood.

Mucilage-rich root that soothes gut and throat lining alike.

Best for: Irritated digestion, and dry or sore throats.

• Mucilage — The same soothing, gel-forming fibre that makes sea moss what it is.
• Gut lining — Traditionally taken to coat and calm an irritated digestive tract.
• Throat and chest — A long-standing remedy for dry coughs and raw throats.
• Very gentle — One of the mildest herbs in the library — it soothes rather than acts.

A centuries-old remedy for coughs and irritated airways.

Best for: Shoppers seeking respiratory and throat comfort.

• Saponins & mucilage — Traditionally used to soothe airways and support mucus clearance.
• Flavonoids — Provide antioxidant support.
• Traditional use — A centuries-old remedy for coughs and throat irritation.
• Gentle profile — Well tolerated across a wide range of everyday users.

A genuinely mineral-rich green, and a traditional allergy remedy.

Best for: Seasonal allergy sufferers and shoppers seeking natural mineral support.

• Rich in minerals — A natural source of iron, calcium and other trace minerals.
• Traditional use — Long used to ease seasonal allergy symptoms.
• Gentle diuretic — Supports the body's own natural detox processes.
• Blood sugar support — Traditionally used to help maintain healthy blood sugar levels.

A traditional women's tonic — the leaf, not the fruit.

Best for: Women's-health-focused shoppers.

• Nutrient-rich — A source of vitamins C and E alongside iron and magnesium.
• Traditional use — Long used as a women's health and uterine tonic.
• Reproductive wellness — Supports overall reproductive health.

Good to know: Historically used in the third trimester of pregnancy only, not earlier. Speak to your midwife or doctor first.

Up to twenty times more vitamin C than oranges, weight for weight.

Best for: Shoppers seeking immune support and joint comfort.

• Exceptionally high vitamin C — Up to 20 times more than oranges by weight.
• Antioxidant-rich — Supports overall cellular protection.
• Traditional use — Long used to support joint comfort.
• Skin & immune support — A well-rounded, gentle everyday ingredient.

A gentle digestive herb that also cleans up the finish of a blend.

Best for: Bloating, and anyone who finds peppermint too sharp.

• Carvone — The compound behind the flavour, and behind the antispasmodic effect.
• Softer than peppermint — Far less menthol, so it settles the stomach without the burn.
• Bloating and wind — One of the oldest and most reliable remedies for both.
• Cleans the finish — It lifts an earthy blend without taking it over.

The cornerstone anti-inflammatory spice, carried by curcumin.

Best for: Joint-health and inflammation-focused shoppers.

• Curcumin — Turmeric's primary compound, widely studied for anti-inflammatory effects.
• Joint comfort — Used to support mobility and ease everyday stiffness.
• Heart & liver support — Linked in research to healthy circulation and liver function.
• Traditional use — A cornerstone of South Asian and Caribbean herbal medicine alike.

The most recognised herb for sleep onset — strictly an evening ingredient.

Best for: Shoppers specifically seeking nighttime sleep support.

• Sleep support — One of the most recognised herbs for supporting sleep onset and quality.
• Valerenic acid — The calming compound behind valerian's ability to ease restlessness.
• Menstrual comfort — Traditionally used to ease PMS and menstrual discomfort.

Good to know: Evening use only — valerian's sedative effect makes it a nighttime-formula ingredient, never a daytime one.